A New Lens
Peace Coffee was founded in 1996 with one simple mission: to make memorable coffee that honors the farmer, cares for the planet, empowers its staff, and serves its customers to help change the way we view this beloved drink. They invest in their farmer cooperatives by forming long-term trading relationships and foster collaboration by importing coffees with a cooperative of their own. Their roasting operation seeks to minimize environmental impact by delivering coffee via bicycle, occupying a green building, composting waste, and using intermodal transit (e.g., rail and truck) for their green coffee deliveries. Peace Coffee seeks to stand as a bridge for farmers by connecting their customers to the real challenges farmers face through climate change education and advocacy. Coffee is made for conversation, whether with others or within ourselves. They aim to engage in productive dialogue with their partners, staff, and consumers that manifests creative problem solving, nimble processes, and enthusiastic activism for change.
Part of A Movement
Though Peace Coffee has stayed true to their commitment of roasting 100% organic and fair trade coffee, they have long wanted to be part of a movement to push themselves to assess and do better as a whole. B Corp certification propels them forward with a statement about the entirety of their business practices that consumers can trust. It speaks to the root of their company, founded on the idea that their products should bear the highest social and ethical standards, and shows that the branches of their business are working in harmony with these ambitions.
What’s A B Corporation?
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. There are over 2,000 B Corporations in 50+ Countries and in over 130 Industries - all with 1 Unifying Goal - to redefine success in business. In order to achieve certification, Peace Coffee was assessed using stringent practical standards that measure their impact on all of their employees, their community, and the environment.
Compared to their Public Benefit Corporation status from the state of MN, this certification is not self-reported but achieved by receiving a minimum verified score on the B Impact Assessment. Recertification is required every 2 years against an evolving standard.
Certification begins with an assessment including over 230 questions that look at these impact areas:
- governance (mission lock, ownership structure, financial transparency)
- workers (employee benefits, training program, and employee tenure)
- community (managing gender pay equity, charitable giving practices, supplier practices)
- environment (recycling/composting, building locations, organic product)
Next comes an interview with B Corp staff where they must submit documentation to prove their responses were truthful. The final score from the assessment has to be at least 80 points out of a possible 200.
Take their collaborative spirit for a test ride with this offer:
Certification shows that every decision and practice is important to Peace Coffee's business and impacts their world--from how they source their coffee and build their employee benefits, to how they deliver their beans by bicycle and offer transparency in their purchasing. Since their founding, they have proven that coffee is not just a commodity but a story that can connect people and places thousands of miles apart. They consider people, profit, and the planet to be equally important to their success, and B Corp certification connects them to a broad movement of people using business as a force for good™.
The Change We Seek®
From each coffee cherry picked to each bag of coffee they place on the shelf, Peace Coffee's purpose is unwavering: infuse positive change into every thread of their business. They strive to have integrity in their relationships, be transparent in their transactions, and use creativity and thoughtfulness to inspire others to seek a better way of consuming. They want people to ask questions about their products and to hold businesses like theirs accountable for the claims they make. Peace Coffee wants to encourage dialogue between the farmer and consumer that not only highlights quality, but also emphasizes stewardship and impact, the ideal result being their collective practices and purchases pursue a secure and sustainable future for all involved in the chain.