There is a massage business on almost every corner in the Twin Cities, and yet massage therapy is not an obviously accessible form of self-care or healthcare. The general public continues to perceive massage as expensive because it is typically not covered by health insurance, regardless of how even the smallest amount of bodywork will keep them out of the doctor’s office. Massage is, by default, an “out of pocket” expense. When you can take a pill to relieve your pain temporarily, massage quickly translates into a “luxury” that more than 50% of Americans never purchase.
Then there are the natural stressors involved in getting a massage, from the time it takes to undress, to the post treatment shower required to wash off the oils and lotions, to the feelings people have about being in a room with someone they don’t know without their clothes on. Where do they go? Who will they see? What will it cost? These questions and more make up the mounting barriers to any individual getting massage or bodywork, even when they are in extreme physical pain.
For 21 years The Backrub Stores have been leading the massage industry; eliminating all of these barriers by offering excellent services fully clothed, on a walk-in basis, and with by-the-minute pricing. Our model uniquely helps to keep bodywork affordable so that hard-working people can meet their health goals. In fact, fully clothed bodywork is extremely therapeutic when treating injuries and chronic conditions and is a remarkably pleasant experience for the client.
Liberating people who are in pain from the single stressor: removing clothing, has made The Backrub Stores the fulcrum of the massage and bodywork industry since 1995. With close to 10,000 client visits each year, people from around the Twin Cities are getting their pain relief needs met without waiting to schedule an appointment days, weeks, or months ahead.
The Backrub’s “barbershop like” atmosphere means that more people can get massages comfortably in a smaller space, in shorter session lengths (10 minutes or longer), making bodywork affordable and accessible to virtually anyone. The efficiency of fully clothed massages means clients can receive the full length of the sessions they pay for by eliminating the time it takes the therapist to change sheets and clean up. Walk-in availability means that people can get the bodywork they need conveniently and regularly in order to meet their long term physical, emotional, and energetic health goals.
This innovative model for the delivery of bodywork services attracts the most talented professionals in the industry. We are able to bring in seasoned, expertly trained Massage, Shiatsu, MyoFascial Release, CranioSacral, and Thai Massage professionals, who naturally work through clothing and are thrilled with the potential to help expand the public’s knowledge of bodywork through hands-on experience. The community atmosphere is uniquely engaging for professionals who, when working alongside their colleagues, are watching, discussing, and learning as they share and expand on their own working bodywork knowledge. Clients here benefit immensely from the ever-advancing clinical expertise of our solid, unchanging team of colleagues.
At The Backrub Stores, we are breaking down preconceptions about massage and bodywork, demonstrating a promising model for the delivery of drug-free pain relief, injury recovery, and long-term self-care that is affordable and convenient for everyone.