We strive to make the holidays in our stores unique, stress-free, and inspiring. We’d love to outfit your holidays and help you find the perfect gifts with positive change built right in. With prAna, you can focus less on your list and more on enjoying the season.
When you give clothing for positive change, it means LESS:
Less holiday stress
Less impact on farmers and factory workers
Less endangered trees
Less plastic in landfills and oceans
Less hazardous chemicals
It also means MORE:
More positive change in the apparel industry
More clean water
More support for farmers and factory workers
More support for animal welfare
More awareness for sustainable fashion
7 Fundamentals of Sustainable Holiday Style
1. Fair Trade Certified
Empower Workers & Protect the Environment
When you choose Fair Trade Certified™ products, you’re voting with your dollars to support responsible companies that put their workers and the planet first.
2. Organic Cotton
Cotton with a Conscience
Organic cotton protects farmers and their families from harmful chemicals, requires less water, eliminates GMOs, and regenerates biodiversity in our soil.
Our Wonder Crop
Survives on rainwater, reduces the need for pesticides, is hungry for CO2, prevents soil erosion, and produces more fiber per acre than trees or cotton.
4. Recycled Poly
Reduce, Reuse, Recycle
Reduce the need for virgin materials and our impact on the planet. Reuse existing materials and single-use plastics. Recycle again and again without degradation of performance.
5. Tencel™ Lyocell & Modal
Tree Huggers Delight
We support forests over fabrics. To protect our ancient and endangered trees, we use this botanic fiber derived from sustainable wood sources, which is softer than cotton, durable, flattering, and forgiving.
6. bluesign Chemical Management
Cleanse for Your Closet
From emissions to dyes to all-weather treatments, up to 2,000 chemicals are used in textile processing. With bluesign®, these chemicals won’t end up in the environment.
7. PFC-Free DWR
Water Resistance without Impact
PFC-Free Durable Water Repellent means durable water-resistant clothing without the need for toxic, persistent fluorocarbons.