The corner of Park and Webb has been home to Alameda Bicycle since 1969. The original owners were European immigrants, who turned an old Standard Oil station into a bike shop for the blue collar residents of Alameda. Owned by the same family since 1987, they’ve changed and adapted to the ever-evolving bike industry in order to serve the cyclists of the East Bay and beyond.
When the Oh family took over, the shop stocked mostly mid-level Centurion and Univega road and street bikes. With BMX bikes bursting onto the scene in the ‘80s, brands like Hutch, Panda, Champion, and Boss filled the racks. Only a few years later, mountain bikes emerged into the mainstream, and they brought in bikes from Trek and GT to get riders out onto the trail.
In 2002, Gene took over the business after growing up in the bike shop. A remodel and expansion followed, giving the building the look it has today. Right around then, Lance Armstrong captivated the cycling world by winning* the Tour, and everyone wanted to be out on a road bike. In turn, Alameda Bicycle stocked road bikes from Cannondale and Bianchi, two companies who have built their history on road bikes. In addition, they carried bikes from more boutique brands like Tomac, Orbea, and Lynskey.
As the road cycling boom began to wane, they realized they needed to get back to their roots: supporting urban cyclists in the East Bay. They carried more utilitarian bikes from companies such as Raleigh, Dahon, and Diamondback. They implemented their lifetime service policy, which promised free adjustments for the life of the bike to anyone who bought a bike from them.
In 2005, Alameda Bicycle began their partnership with Specialized, excited by the fact that they were a local company and how they pushed to create new products that push the industry in a progressive direction. The list of Specialized’s innovations is not short. They basically created the Endurance Road bike category with the Roubaix model, and all of its changes since its inception. Specialized revolutionized the fit of bicycle accessories and components with their Body Geometry philosophy. This is only scratching the surface—they truly live by their motto of “Innovate or Die”.
Two years later Alameda Bicycle partnered with Giant Bicycle, the largest manufacturer of bikes in the world. Giant owns factories all throughout Asia that produce both their own bikes and the bikes of many other brands. This gave Alameda a brand that offered both the most advanced technology and an incredible value, as their size gives them impressive purchasing power. Such a manufacturing powerhouse is able to drive the industry’s high-end while packing more value into their entry level bikes than anyone else. Giant invented compact road bike geometry, which they called Total Compact Road or TCR. Everyone else followed suit.
When Alameda Bicycle is not working on bikes, they love to ride them across the East Bay—whether it’s on the pavement of Butters Canyon, on dirt along Skyline Blvd, or down the trails of Joaquin Miller Park. Their mechanics have over 50 years of combined experience so whether you’re a fixie kid, a die-hard dirtbag, an occasional roadie, a beginner bike camper, a parent, or a little rusty, Alameda has quality service, excellent accessories, and perfect bikes for you.
Alameda Bicycle loves celebrating bicycles with their community and have a number of events throughout the year. Since 2010, they’ve hosted their Family Ride in Alameda. They invite their neighbors and families to ride with them while they enjoy beautiful Alameda (and always make a stop at the neighborhood ice cream parlor, Tucker’s Ice Cream for a free scoop). Each year Alameda Bicycle hosts a BBQ ride in August that is free and open to the public. They also sponsor a fundraising ride for Alameda Recreation and Parks called Bike 4 the Parks and lead family rides April through October and adult fitness rides on Sunday mornings and Wednesday evenings. You can find their dedicated staff and mechanics teaching Ride on 2 Wheels Classes and Flat Tire Clinics monthly during the summer. Keep up to date on all of their events and rides on Facebook.
From the moment you step through their doors, the pure joy from riding on two wheels seeps through their walls. Alameda Bicycle is excited to talk about buying bikes, riding bikes, and just bikes in general. Be on the lookout for new events happening this coming year, as 2019 is their 50th year serving the Bay Area.